As India Goes Online

Online recharges are fast gaining popularity amongst growing prepaid mobile subscriber base as more and more telecom operators provide various incentives on online refills. This, coupled with the fact that more and more banks offer various schemes on their Debit and credit cards spending, has encouraged more number of subscribers to prefer go online for recharges. Besides saving your time and effort of going to the nearest retailer selling recharge coupons, another added advantage of online recharges is that it allows customers to compare various plans offered by service providers and select the best deal. This creates a win-win situation for both the parties.

The situation was not always the same, especially in India. Customers were always wary of failed internet transaSmartphone ctions and the hassles that come along with it. Not to forget the risk of being exposed to fraudulent sites and phishing. Also, one needed to activate internet banking in order to perform online transactions which was a painful process in itself. Because of all these reasons, the general perception was to avoid the complications of recharging online and take a walk to the nearest recharge vendor and get it done without any concerns. But in order to eliminate middle men and thereby increase profits, telecom companies started providing exclusive privileges for online recharge. So did banks by simplifying the process of online transactions. They also made online transactions a lot safer by introducing high level security in their systems. Online transactions also provided a receipt which could be easily printed and used for future references. This changed the mindset of general consumers to a great extent.

Online recharges also gained momentum from the fact that many 3rd party websites offered discounts and vouchers of various food and shopping outlets on online recharges. Here, a customer not only gets his prepaid mobile recharge done, but also enjoys various offers of the companies that the website has paired up with. This proved to be way more profitable for everyone involved in the transaction. As the competition increased, even official websites of network providers began offering more than just regular recharges. They also paired up with various banks in order to provide discounts and other perks. All these factors greatly contributed to the increasing number of customers opting for online recharges.


Smartphone app developers saw the opportunity in rising number of people recharging online and developed apps which helped them do this at their finger tips at any given point of time. All you need is an internet enabled smartphone and online banking facility. Not only this, some apps and websites have virtual ‘wallet’ service. All you have to do is deposit money into it first, and everytime you recharge your phone, it will deduct money from your ‘wallet’ and give you a detailed information about your account. You don’t even need to remember and enter your credit/debit card details everytime you want to recharge. It can be done in as quickly as 30 seconds. With all these advantages, online recharging is rapidly replacing the conventional methods.

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